Web, print and video marketing techniques

136' Lagniappe charter website launched

2012-04-10T18:36:35Z

MY Lagniappe is now available this summer for charter in the Meditteraenan cruising first in Italian waters and then on to Croatia. All exterior and video photography was shot by the Laser Advertising team on location in the Bahamas The video, brochure and website were all coordinated to be marketed in unison. We wish the MY Laginappe Captain and crew all the best for their 2012 European charter season.

FLIBS video wall deadline this Tuesday

2011-10-15T21:09:41Z

Sponsors of the 2011 Fort Lauderdale International Boat Show have the opportunity to run large-format video ads on the show's video wall near the main food court. The deadline for submitting the edited video is Tuesday, October 18.

FLIBS boat show program deadline looms

2011-10-01T13:54:49Z

The drop dead for ad materials for the Fort Lauderdale International Boat Show Program is this week. October 4, 2011 to be exactly. This time, Show Management really, really means it.

Build web traffic by capturing foot traffic

2011-03-21T16:04:43Z

Take advantage of the opportunity to turn the foot traffic into web traffic. The Palm Beach International Boat Show is around the corner. The boat show is a great place to meet potential customers face to face.

Traditionally, print materials have been rather pricey to give away to just anyone walking down the docks. The large yachts don't want "just anyone" wandering around their decks. A website is different, once it's up and running, adding more traffic doesn't cost a penny more.

6 tips to build website traffic before the boat show:

Make sure your website is completely up to date.
Have a sign up for email updates on the home page.
Create a "boat show special" or a "boat show newsletter"
Confirm that all print collateral has the correct URL for your website.
Promote your blog.
Use signs.

For more information on building website traffic at trade shows, read our previous post on 7 Tips to Build Website Traffic at the Boat Show.

These tips are written with our marine industry accounts in mind; but are useful to any trade show exhibitor.

Post in progress.

Be consistent and persistent to get your message across

2011-03-12T17:00:00Z

In order to get your advertising, marketing or PR message heard, you need to be consistent and persistent. This is true for new media as well as traditional media.

Yacht marketing: Live events, boat shows, private showcases

2011-03-02T21:00:02Z

Live events are seen as more important than ever to reach potential yacht buyers. Yacht marketing includes many elements: brochures, websites, video, photography, and advertising.

Ten common mistakes in yacht video production

2011-02-01T19:16:08Z

Yacht videos should not work against you by diminishing the perceived value of the vessel. A successful yacht video will open the eyes of the buyer to the most desirable aspects of the yacht.

Lunch break with Cooper's Hawk

2011-01-14T20:07:55Z

One-minute video of a Cooper's Hawk eating its prey. Filmed on Cordova Road, Fort Lauderdale January 13, 2011 by Charles Datlen.

On location yacht photography sells charter clients

2010-12-21T22:00:00Z

On location yacht photography is one of the best ways to make a boat visually appealing to potential charter guests.

How to make the most of corporate holiday events

2010-12-15T15:32:55Z

'Tis the season for corporate parties. Joining in holiday festivities can be an good way to maintain and develop professional relationships.